Investigación

Publicaciones científicas

VISUAL SALIENCE OF WINE LABELS: EVIDENCE FROM ATTENTION METRICS Anna Tomková Dávid Miško MARKETING IDENTITY: POWER(S) OF COMMUNICATION (2025) Ver publicación → THE POWER OF MARKETING ALONG THE CUSTOMER JOURNEY: INTEGRATING NEUROMARKETING AND TRADITIONAL RESEARCH METHODS Tamás Darázs MARKETING IDENTITY THE POWER(S) OF COMMUNICATION (2025) Ver publicación → An Interdisciplinary and Integrated Methodological Framework to Analyze Aesthetic Experience in Music Performances Martin Tröndle, Steven Greenwood, Christian Weining, Chandrasekhar Ramakrishnan, Melanie Wald-Fuhrmann, Hauke Egermann, Ann-Kristin Herget, Daniel Höpfner, Christoph Seibert, Wolfgang Tschacher SAGE Publications (2026) Ver publicación → How do attention and emotion drive donations in charitable crowdfunding? An empirical study of users’ cognitive and physiological responses to image content. Blicher, A., Gleasure, R., Constantiou, I., & Clement, J. European Journal of Information Systems, 1–22 (2026) Ver publicación → Poker face and steady voice: Gender and reactions to emotional neutrality in crowdfunding Jennie Jiongni Mao, Charles Williams, Silvia Stroe, Charlotta Sirén Journal of Business Venturing Insights, Volume 25 (2026) Ver publicación → The Body Knows What the Mind Does Not: Uncertainty Affects Physiological Markers of Deception. Romano Cappi, G., I.Mirlisenna, A.Mazza, and O.Dal Monte Psychophysiology63, no. 3: e70273. (2026) Ver publicación → Cognitive Behavioral Therapy Reduces Symptom Severity and Normalizes Neurophysiological and Attentional Reactivity in Anorexia Nervosa: A Randomized Controlled Trial Yılmazer, E.; Çınaroğlu, M.; Selami Varol, Ü; Hızlı Sayar, G. Multidisciplinary Digital Publishing Institute (MDPI) (13/03/2026) Ver publicación →