Prediction · AI
Databrain AI
AI-powered advertising analysis built on neuroscience. Upload an image or a video and get attention maps, impact and memory scores in seconds, benchmarked against your industry.
Discover Databrain AI
The ecosystem
The most complete neuromarketing ecosystem
Databrain brings together in one place the three ways of reading your audience's mind: the artificial intelligence that predicts, the online studies that validate and the lab neuroscience that confirms. From the first idea to scientific certainty, without switching vendors.
Validation · Online
Databrain Remote
Studies with real audiences by webcam, at scale and with no hardware. Remote eye tracking and behavioral response, paying per participant. Results only, never the face.
Discover Databrain Remote
Certainty · Lab
Databrain Neurolab
Lab neuroscience: EEG, high-precision eye tracking, facial response, voice emotion and implicit association. The evidence behind the big decisions.
Discover Databrain Neurolab
How it works
Predict, validate and measure your audience's real response
Each layer solves a specific business need. You start fast and affordably with AI, validate with real people remotely and confirm with lab neuroscience.
01 — Predict
Artificial intelligence
In seconds, the AI predicts where people look, what they remember and what makes an impact —attention, memory, engagement and cognitive demand— on your image or video. Define areas of interest, optimize your creatives with AI and compare against your industry.
02 — Validate
Online audiences
Take your study to real people by webcam, at scale. Remote eye tracking and behavior, paying per participant, with privacy guaranteed: camera recordings are never stored.
03 — Measure
Lab
Confirm with lab neuroscience: 8-channel EEG (engagement, cognitive load, memory and event-related potentials), high-precision eye tracking, facial response, voice emotion and implicit association.
What we measure
Everything your audience will never tell you in a survey
Neuroscience and behavioral metrics, comparable and actionable, for every asset your brand puts out.
Attention mapsWhere the gaze lands, second by second.
FocusHow concentrated attention is.
Impact scoreA single number you can compare against your industry.
MemoryHow likely people are to remember it.
EngagementThe positive emotional response it triggers.
IntentionThe readiness to act or buy.
TrustHow credible and authentic it feels.
ClarityHow clearly the message comes across.
Cognitive DemandHow much effort it takes to process.
Areas of interest (AOI)Zone-by-zone analysis on image and video.
Industry benchmarksKnow whether you are winning or losing the fight.
Eye trackingBy webcam, or high-precision in the lab.
EEGBrain activity across 8 channels.
Facial responseEmotion read on the face.
Voice emotionTone reveals what words leave unsaid.
Implicit associationWhat is felt before it is thought.
Accuracy backed by science
The science behind every prediction
A neuroscience engine with more than 100 machine learning models, validated against real EEG, eye tracking and facial response measurements. Neuroscience, not gut feeling.
+20
Years of data
+100B
Data points
+300K
Real participants
95%
Predictive accuracy
Use cases
For every visual decision your brand makes
Advertising and campaigns
Packaging and product
UX, web and apps
Retail and point of sale
Content and social media
Branding and identity
Plans
Start free. Scale whenever you want.
Start with the AI and move up a layer when the stakes call for it. Each platform is priced differently because each one solves a specific business need.
Entry point
Databrain AI
fromUS$99/ month
AI image and video analysis. Four plans based on credit volume and team size.
- Start free: 1 image + 1 video
- Attention maps, impact and memory
- AI optimization and benchmarks
Databrain Remote
fromUS$3/ participant
Studies with real audiences by webcam. Pay per participant, or run it as a turnkey project.
- Per participant or turnkey
- Included from the AI Pro plan up
- Results only, never the face
Databrain Neurolab
Custom
Lab neuroscience studies, designed around your objective.
- EEG, eye tracking, facial and voice
- Methodology and sample built for you
- Turnkey proposal
Frequently asked questions
Everything you want to know about neuromarketing
What is neuromarketing?
Neuromarketing applies neuroscience to marketing in order to measure how your audience's brain reacts —attention, memory and emotion— to an ad, a product or an experience, beyond what people say in a survey.
How does Databrain's AI predict attention?
Databrain AI is trained on more than 20 years of neuroscience data and over 300,000 real participants. When you upload an image or a video, it predicts in seconds where people look, what they remember and what makes an impact on them, with up to 95% accuracy.
Do I need hardware to run a study with Databrain Remote?
No. Databrain Remote runs studies with real audiences by webcam, with no special hardware, at scale and paying per participant. Camera recordings are never stored: only the results.
What does a study at Databrain Neurolab measure?
In the lab we measure with 8-channel EEG (engagement, cognitive load, memory and event-related potentials), high-precision eye tracking, facial response, voice emotion and implicit association.
How much does it cost to get started?
You can start free by analyzing one image and one video with the AI. Databrain AI plans start at US$99 per month; Remote is charged per participant and Neurolab is quoted to order.
Stop guessing and start predicting
Try the AI free with one image and one video. When you need certainty, the whole ecosystem is waiting for you.