Databrain
Research and evidence on consumer behavior
Biometrics, applied neuroscience and market research methodology, explained by the Databrain team.Resources
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Digital twins in consumer research: validating synthetic behavior with biosensors
Consumer digital twins promise speed and scale for market research. But their validity is still uneven, for a…
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Eye tracking and dyslexia: 5 study designs for reading research
When a person reads, their eyes do not move continuously: they stop at specific points (fixations), jump from…
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EEG features for comprehensive brain analysis
EEG is one of the most powerful tools for investigating brain activity and understanding neurological disorders. But its…
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Eye tracking accuracy: how it is measured
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ENAKD: emotions decoded with EEG and artificial intelligence
Decoding human emotion remains one of technology’s great challenges. The ENAKD project shows how far EEG can go…
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How to run eye tracking tests on mobile
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