Databrain Remote · Research at a distance
01A neuromarketing
A neuromarketing
laboratory
on any webcam.
Gaze, facial emotion and implicit response, captured while your participant watches the stimulus from home. Without bringing anyone into a lab.
The genuine reaction lives outside the lab.
Bringing someone into a booth changes what they feel. The webcam captures the response where it actually happens: on their own couch, with their own device, without the bias of a lab environment.
That is where Databrain Remote works: on the real behavior that a trip to the lab never gets to observe.
01 · Technology
A laboratory in the browser.
Everything runs on the participant's own camera. Every signal is synchronized on a common timeline, with no hardware and no travel.
Calibration · point 2 / 9
Remote eye tracking
Webcam eye tracking
Gaze estimationGaze estimation from the camera in the participant's own device, calibrated individually in the browser. It reconstructs the visual path and the areas of peak attention on the stimulus, with no extra hardware.
No hardwarePer-subject calibrationDirectional trend
02 · Measurements
Signals that get recorded.
Six readings of the human response, all captured by webcam and aligned on the same time axis.
A1
Attention heatmaps
A heatmap per stimulus, weighted by participant — not by raw samples, so nobody counts for more just because they have a better camera or better lighting.
Webcam eye trackingA2
Areas of interest in motion
An AOI that follows the object frame by frame. Each area exists only within its real on-screen window, neither before nor after.
Dynamic AOIsA3
Continuous facial emotion
Seven basic emotions, frame by frame, resampled onto a common grid so participants can be averaged without sampling bias.
Facial codingA4
FTR — implicit response
Timed words answered YES/NO after the stimulus. Speed is the signal: fast points to an automatic association, slow points to rationalization.
Reaction timeA5
Significance across stimuli
Paired tests by emotion and by attention, with correction for multiple comparisons and effect size — same stimulus, same subject, a clean comparison.
StatisticsA6
Report with interpretation
A PDF with tables, statistical significance and a supporting reading generated from the results — it does not replace a specialist's analysis.
Report03 · Protocols
Validated protocols. Replicable designs.
Every study runs under a documented procedure that guarantees comparability across waves, brands and categories.
01
Study design
Definition of objectives, hypotheses, dependent metrics, sample and stimuli. Selection of the areas of interest and of the words in the FTR block according to the business question.
02
Remote session
The participant joins from their own browser, with nothing to install. Individual webcam calibration, signal check and synchronized recording of gaze, facial emotion and implicit response while they watch the stimulus.
03
Signal processing
Artifact cleaning, resampling onto a common time grid, normalization and aggregation per participant. Sessions with poor tracking quality are excluded, and we report how many were left out.
04
Reading and interpretation
Comparative analysis across stimuli with statistical correction, identification of drivers and barriers, and an executive report with an actionable reading for the marketing team.
04 · Scenarios
Two modes. One platform.
Two ways of working with the same measurement: with your team in charge, or with ours doing it for you.
Mode · 01
Self-service
Your team creates and runs the studies directly on the platform: upload the stimulus, define the areas of interest, invite the participants and get the results, with no intermediaries.
- Full autonomy
- No waiting for a slot
- Fast iteration
- Volume pricing
Mode · 02
Turnkey
The Databrain team designs the study, recruits the sample, processes the signal and delivers the executive report with the reading. You get the conclusions and we do the work.
- Methodological design
- Sample recruitment
- Specialist analysis
- Executive report
Next step
Stop guessing. Start predicting.
Methodological design, remote sessions, signal processing and executive deliverables for the marketing team.